News Campaigns SNICKERS DARK - Some things should be black

SNICKERS DARK - Some things should be black

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May has many holidays and weekends, but also new products on FMCG market. MARS Company has launched a brand new limited chocolate bar “SNICKERS DARK”.

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The famous bar covered with dark chocolate that provides new taste experience.

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The campaign includes Citylights and Seniors. In order to increase the efficiency, we used creative ideas:

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Clients: MARS KAZAKHSTAN

Brand: SNICKERS DARK

Media agency: BIG IDEA GROUP

Creative agency: BBDO, Progression

Operator: RTS Decaux