News Campaigns It is impossible to come off! Cini Minis ®!

It is impossible to come off! Cini Minis ®!

In February, Nestle Company introduced a novelty in the world of breakfasts –brand new cereal flakes with crispy cinnamon flavor Cini Minis ®.

Colorful and attractive posters were placed on 60 citylight faces in Almaty.

Purpose of the campaign: to present the new product to the audience.

Creative task: to show attractive and crazy staff (characters) of Cini Minis ®, looking at which you can receive a charge of vivacity and good mood for the whole day!

Breakfast with Cini Minis ® promises to be not only fast and delicious, but also good for your health, because it contains a magic ingredient - cinnamon, which helps you to remember everything, enhance vision and be on our toes!

Standard posters on MUPIs:




Standard posters on bus shelters:


In order to attract the attention of citizens we used special builds within the package:




Client: “Nestle Food Kazakhstan” LLP

Media Agency: Kazakhstan Media Exchange LLP

Campaign: Cini Minis®

Adaptation: RTS Decaux

Creative Agency: «McCann Erickson Kazakhstan»