Company JCDecaux history

Today JCDecaux is world's outdoor and transport advertising market leader

JCDecaux history

In 1964, Jean-Claude Decaux invented the concept of Street Furniture, combining public services with advertising. Lyon was the first French city (with a population of over 100,000) to benefit from the installation of free bus shelters.

The first Citylight information panels (MUPI) are introduced in the 1970s.

The JCDecaux Company at the beginning of the 1970s.

Bus shelter in Paris in the 1970s.

In 1980, the first automatic toilets are installed in Paris. At the end of December 2004, JCDecaux boasted 2,292 toilets worldwide, and a total of almost 255 million flushes.

The Electronic Bulletin Boards enable city councils to broadcast messages about cultural events, city information, etc. to local residents.

The larger format scrolling advertising panels (Seniors) make it possible to share a single, isolated site. This panel marks the beginning of the drive to reduce the density of billboard advertising in urban areas.

JCDecaux, the owner of Morris columns in France, launches the multi-service column: columns with recycling bins for glass and batteries, columns with built-in telephones, etc.

JCDecaux invents "Infobus," a system providing users with real-time information about waiting times before the next bus.

Acquisition by JCDecaux of Avenir, the European leader in billboard advertising, and n°1 worldwide in airport advertising.

JCDecaux launches displays on plasma screens in airports.

JCDecaux invents the first generation of self-service bicycles. 900 bicycles are installed in Vienna (Austria), followed by the installation of bicycles in Cordoba and Gijon (Spain).

In November 2004, JCDecaux won the first street furniture contract in Japan and installed 500 bus shelters with advertising panels in Yokohama.